The many hidden costs of homeownership can be downright intimidating , particularly for first-time buyers. Remember, this is the biggest purchase most people will ever make. In fact, a whopping 57% of them cite costs as their single biggest concern!
That’s why it’s critical to talk with your clients about the hidden costs of homeownership. By taking the time to answer their questions, you can ease anxieties, bolster trust, and ultimately promote borrower education.
So, let’s dive into some of the most common borrower questions surrounding hidden costs and their comprehensive answers:
First things first, you’ll want to shed some light on the most common hidden costs. Here’s a sample script you can use:
“Some of the most common hidden costs of homeownership include:
Of course, this list is just a start.
To really go above and beyond here, you can help the client research and compile a list of any and all hidden costs that might apply to their specific situation.
Naturally, clients will probably wonder what the total will come to next.
Explain that the final amount will depend entirely on the home they choose, the loan they receive, and even the professionals they choose to work with.
A good rule of thumb to pass along: Markets with more affordable real estate tend to come with more affordable closing costs. Markets with more expensive real estate, on the other hand, tend to come with more expensive closing costs.
To go above and beyond, consider sharing some cold, hard numbers. Today, the national average amount a buyer pays annually in homeowner costs hovers around $15,000 per year. You can also look up the facts and figures for your state, if you’d like to get more specific. Some of those annual expenses may be paid for the first year as part of your closing costs.
After you’ve shared the number, give clients some time to reflect and adjust to their new reality. After all, $15,000 annually is a pretty big chunk of change for the average consumer.
Driven clients are going to want actionable steps next.
Here’s a sample script you can use:
“To budget for hidden closing costs, I recommend the following steps:
You can tweak the above based on your own advice and best practices, but do your best to provide clear, easy-to-follow instructions no matter what. Anxious and uncertain clients are sure to thank you.
Also remind borrowers that some of the costs associated with buying a home, such as closing costs, can be included in the mortgage loan. This means that instead of having to save a large amount of money to pay these expenses upfront, borrowers can spread the costs over the life of the mortgage, making it more manageable to afford the home.
The many hidden costs of homeownership are enough to make any buyer balk. That’s because the unknown is nothing short of terrifying.
By answering borrowers’ questions related to hidden costs thoroughly and compassionately, you can help ease anxieties, promote borrower education, and overall improve the mortgage experience. Talk about a win-win-win!
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